Por que minha empresa precisa de um site?
Bom, sabemos que a internet surgiu aqui no Brasil para usuários domésticos por volta de 1995, tudo bem, era uma área exclusivista onde somente uma pequena parte da população tinha acesso, ok não vamos discutir isso.
Mas de lá pra cá, sofremos mais que uma mudança, praticamente nascemos de novo no quesito “modo de viver”. Se formos comparar a influência que a internet/tecnologia tinha em 95, com hoje 2014 (#vamosbrasil #neymar10) é incompreensível tal mudança, nem o mais entendido da área na época poderia prever tanta mudança. Quando a internet nasceu comercialmente no Brasil, em seu primeiro ano, tínhamos um pouco mais de 1.000.000 de usuários, hoje já ultrapassamos os 105.000.000 de usuários na WEB, isso mesmo, mais da metade da população brasileira está na Internet, e essa estatística cresce em números bastante expressivos a cada ano. Tá bom, tá bom, vou tentar responder a pergunta: Mas o que isso tem a ver com minha empresa?
Bom, se eu tivesse uma empresa certamente eu queria estar onde eu posso alcançar metade da população Brasileira. Você não? E se eu te contar que esse não é o principal motivo? Se eu te falar que um bom motivo é que as pessoas cada vez mais usam a internet para responder suas questões cotidianas, inclusive, perguntas sobre consumo. Você mudaria seu modo de pensar? Ainda Não?! Tá bom, e se houver uma grande possibilidade de seus concorrentes estarem na internet? Estudos apontam que existam mais de 3.000.000 de registros “.br” no Brasil, e isso cresce cada vez mais.
Só para complementar essas questões, na minha humilde simples opinião, os motivos principais para uma empresa ter que estar presente na internet, é que ela pode reduzir custos, maximizar lucros, simplesmente pelo fato de ser inteligente, hoje você consegue ter resultados full time de seus investimentos.
Enfim, o que eu gostaria de apontar com esses dados? Simplesmente que a internet está se tornando o principal meio de comunicação comercial no Brasil e no Mundo, mesmo meios comuns da comunicação (TV, RÁDIO) já utilizam a internet como apoio para seu modelo de negócio. Estar presente na internet é uma necessidade, por que não fazer dessa necessidade um caminho para bons negócios?! Pense nisso….
Por: Aldair Fernando Delize
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